Quick Verdict
Our take on Payfort (Amazon Payment Services)
Amazon Payment Services (formerly Payfort) combines the trust of Amazon with deep MENA payment expertise. For merchants wanting Amazon's reliability and fraud prevention applied to MENA transactions, this is a compelling choice. The Amazon ecosystem integration opens future opportunities for Alexa commerce and AWS-powered operations.
Best for: MENA businesses wanting Amazon's backing and regional gateway expertise
What we like
- Amazon-backed — maximum trust and reliability
- MENA's most established payment gateway (formerly Payfort)
- Arabic checkout with regional payment methods
- Strong fraud prevention with Amazon ML capabilities
- Serves UAE, KSA, Egypt, Jordan, Lebanon
- Integration with Amazon services (Alexa, AWS)
What could improve
- Custom pricing — higher than global alternatives
- Integration documentation less developer-friendly vs. Stripe
- USD pricing primarily
- Some regions have limited local payment method depth
Pricing plans
MENA feature check
Arabic interface
Full Arabic UI support
GCC data centers
Data stored in the region
Local payment methods
KNET, Mada, BENEFIT, etc.
Mobile app
Native iOS and Android apps
API access
Developer API available